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Considering the strategic value of Management Department of Undergraduate Study Program of FEB UGM in preparing students to come into their period of dedicating services as productive generation in both building and developing societies through making and conducting activities which need knowledge in business management, this undergraduate study program formulates its  academic mission as follows: "The mission of the Management Department of Undergraduate Study Program of FEB-UGM is to educate students to have strong integrity and capability to lead business organization.”

Evaluating the achievements in the last 5 years, the Management Department of Undergraduate Study Program has established a vision to achieve within the next 5 years, in 2017. The vision says, "To become the best Management Department of Undergraduate Study Program in Indonesia and to be respected in South-East Asia".

Both noble concepts of the above Mission and Vision are then translated into five learning objectives that must be mastered by every student during their eight-semester process of study. Those five learning objectives are to make students have:

  1. good ability in written and spoken communication
  2. good ability in teamwork
  3. good ability to comprehend knowledge on ethics
  4. good ability to comprehend knowledge in management
  5. good ability to lead people.